{
    "title": "MERIT INTRODUCEERT NEW WAVE L\u2019EXTRAIT DE PARFUM",
    "modified_at": "2026-10-08 07:00:01",
    "published_at": "2026-10-08 07:00:00",
    "url": "https://redgertcomms.prezly.com/merit-introduceert-new-wave-lextrait-de-parfum",
    "short_url": "http://prez.ly/k0Od",
    "culture": "en",
    "language": "EN",
    "subtitle": "Een onconventioneel opgebouwde geur die helder optimisme combineert met een diepe, sensuele basis",
    "slug": "merit-introduceert-new-wave-lextrait-de-parfum",
    "body": "<p style=\"text-align: left\"><strong>Amsterdam, 8 oktober 2026</strong> &mdash; MERIT introduceert <strong>New Wave L&rsquo;Extrait de Parfum</strong>, de tweede geur van het merk. Gecre&euml;erd door master perfumer <strong>Dominique Ropion</strong> en parfumeur <strong>Meabh McCurtin</strong>, brengt New Wave klassieke parfumtradities samen met een nieuwe generatie vakmanschap. Het resultaat is een warm kruidige, gelaagde geur vol contrast: helder en optimistisch, met een diepe, sensuele basis.</p><p style=\"text-align: left\">De inspiratie voor New Wave ontstond in het <strong>Mus&eacute;e Picasso in Parijs</strong>. Tijdens een middag tussen het kubisme en surrealisme raakte MERIT gefascineerd door de manier waarop deze stromingen de regels die ze erfden eerst begrepen, om ze vervolgens te doorbreken. Vanuit die gedachte ontstond het oorspronkelijke idee om een geur te cre&euml;ren die zou afwijken van alles wat eraan voorafging.</p><p style=\"text-align: left\">Tijdens het ontwikkelingsproces verschoof die gedachte naar iets persoonlijkers. Het ging niet langer alleen om het cre&euml;ren van een nieuwe olfactorische structuur, maar om het vangen van een gevoel: <strong>in je kracht stappen, ruimte innemen en het optimisme dat ontstaat wanneer je je eigen pad cre&euml;ert.</strong></p><p style=\"text-align: left\">Wat daaruit voortkwam, was onverwacht: een diep gelaagde geur die de tradities van klassieke parfumerie respecteert en tegelijkertijd doorbreekt. Vol contrast en diepte, met het gevoel dat MERIT met New Wave wilde vastleggen: <strong>krachtig, sensueel en hoopvol over wat er nog komt.</strong> </p><div\n    id='gallery-d023d36e-48cc-4ad6-b08e-fbe0e462a6d8'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><blockquote style=\"text-align: left\">&ldquo;Our move into fragrance two years ago aimed to bring something new to the category; an approach to fragrance that slows down and focuses on nuance. New Wave is our second foray into the fragrance space, and while it continues that perspective, it&rsquo;s a distinctly new offering. We couldn&rsquo;t be more excited for our community to try this next evolution of MERIT fragrance.<em>&rdquo; </em><strong>&mdash; Aila Morin, CMO at MERIT</strong></blockquote><h4 id=\"youve-got-to-know-the-rules-to-break-them\" ><strong>YOU&rsquo;VE GOT TO KNOW THE RULES TO BREAK THEM</strong></h4><p style=\"text-align: left\">Na de introductie van <strong>Retrospect</strong>, MERIT&rsquo;s eerste parfum, nam het merk bewust de tijd om te bepalen hoe het zijn visie op parfum verder wilde ontwikkelen. MERIT wilde geen traditionele fragrance franchise cre&euml;ren met variaties op &eacute;&eacute;n geur, maar juist afzonderlijke parfums ontwikkelen die ieder volledig op zichzelf staan.</p><p style=\"text-align: left\">New Wave bouwt voort op de complexiteit en gevoeligheid van Retrospect, maar introduceert een nieuw palet en een wezenlijk andere geurervaring. <strong>Waar Retrospect introvert is, is New Wave extrovert.</strong> Retrospect is zacht, nostalgisch en voelt als een tweede huid; New Wave is sensueel, rijk en krachtig &mdash; voor wie zich aangetrokken voelt tot een groter en helderder geureffect.</p><p style=\"text-align: left\">Tegelijkertijd grijpt New Wave terug op de complexiteit van traditionele parfumerie. In een landschap waarin geuren steeds vaker lineair worden opgebouwd, laat New Wave zich niet eenvoudig defini&euml;ren aan de hand van slechts enkele noten of adjectieven. De geur is diep gelaagd en blijft zich gedurende het dragen ontwikkelen. Door met de regels te spelen en tegelijkertijd de traditie te respecteren, brengt New Wave het oude en het nieuwe samen. </p><div\n    id='gallery-9845c84a-8a37-4bf7-b149-5d5119fd3519'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"twee-generaties-parfumerie\" ><strong>TWEE GENERATIES PARFUMERIE</strong></h4><p style=\"text-align: left\">Voor New Wave werkte MERIT samen met twee parfumeurs uit verschillende generaties: <strong>Dominique Ropion</strong>, een van de weinige master perfumers die vandaag actief zijn, en <strong>Meabh McCurtin</strong>, onderdeel van een nieuwe generatie binnen het parfumvak.</p><p style=\"text-align: left\">Ropion werkte gedurende zijn carri&egrave;re aan meer dan 300 iconische geuren en staat bekend als de <strong>&ldquo;master of the flower&rdquo;</strong>. Voor New Wave werd hij ge&iuml;nspireerd door de uitdaging om zijn traditionele technieken te combineren met nieuwe ingredi&euml;nten, wat resulteerde in een constructie die hij niet eerder had verkend.</p><p style=\"text-align: left\">McCurtin werkte naast Ropion als collaborator en bracht een frisse blik als aanvulling op zijn precisie en jarenlange ervaring. Hun samenwerking weerspiegelt daarmee New Wave zelf: <strong>klassieke parfumerie gecombineerd met een nieuwe generatie die de categorie vooruit beweegt.</strong> </p><blockquote style=\"text-align: left\"><em>&ldquo;Some fragrances become references because their construction is so precise and enduring. With New Wave, I wanted to capture the spirit of classical amber compositions, such as Ambre 83, while reinterpreting them for today. The challenge was not to recreate the past, but to preserve its strength and sophistication in a fragrance that feels more radiant, and relevant to a modern audience.&rdquo; </em><strong>&mdash; Dominique Ropion, Master Perfumer</strong></blockquote><h4 id=\"een-geur-die-een-gevoel-vangt\" ><strong>EEN GEUR DIE EEN GEVOEL VANGT</strong></h4><p style=\"text-align: left\">New Wave behoort tot de <strong>warm spicy</strong> geurfamilie en is opgebouwd rond contrast. De geur opent helder met <strong>pink pepper en angelica seed</strong>, gevolgd door een bloemig hart van <strong>orange flower, ylang ylang en een honey floral accord</strong>.</p><p style=\"text-align: left\">Daaronder ontvouwt zich een diepe, sensuele basis van <strong>benzoin, labdanum, olibanum, patchouli heart, ambrarome, ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean en tonka bean</strong>.</p><p style=\"text-align: left\">De complexe compositie ontwikkelt zich gedurende het dragen en weerspiegelt het gevoel dat vanaf het begin centraal stond in de ontwikkeling van New Wave: kracht, sensualiteit en optimisme.</p><blockquote style=\"text-align: left\"><em>&ldquo;What excites me most about New Wave is the dialogue between tradition and emotion. We worked with exceptional raw materials that each bring their own texture and personality, but the goal was always to create a feeling rather than showcase ingredients. I wanted the fragrance to feel empowering and alive, evolving on skin in a way that feels deeply personal.&rdquo;</em><strong>&mdash; Meabh McCurtin, Perfumer</strong></blockquote><h4 id=\"new-wave-lextrait-de-parfum\" ><strong>NEW WAVE L&rsquo;EXTRAIT DE PARFUM</strong></h4><p style=\"text-align: left\"><strong>Geurfamilie:</strong> Warm spicy</p><p style=\"text-align: left\"><strong>Top:</strong> Pink pepper, angelica seed</p><p style=\"text-align: left\"><strong>Hart:</strong> Orange flower, ylang ylang, honey floral accord</p><p style=\"text-align: left\"><strong>Basis:</strong> Benzoin, labdanum, olibanum, patchouli heart, ambrarome, ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean, tonka bean</p><p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\"><strong>Formaten:</strong> Full Size 30 ml en Travel Size 9 ml</p><p style=\"text-align: left\"><strong>Prijs:</strong> &euro;98 EUR</p><p style=\"text-align: left\"><strong>Lancering:</strong> 22 oktober 2026</p><p style=\"text-align: left\"><strong>Verkrijgbaar via:</strong> meritbeauty.com</p><p style=\"text-align: left\">New Wave is vanaf <strong>22 oktober 2026</strong> verkrijgbaar via MERIT.</p><hr /><h4 id=\"over-merit\" ><sup><strong>Over MERIT</strong></sup></h4><p><sup>MERIT is een minimalist beauty brand dat foolproof make-up en skincare ontwikkelt. Ontworpen door consumenten, niet door make-upartiesten, vereenvoudigt MERIT de beauty-routine met zorgvuldig geselecteerde essentials die je helpen m&eacute;&eacute;r te doen met minder. Elk product wordt jarenlang ontwikkeld en verfijnd, zodat het een vast onderdeel van je routine wordt &ndash; nu en in de toekomst.</sup></p><p><sup><strong>Voor persaanvragen inclusief interviews kan je mailen naar </strong></sup><a href=\"mailto:paiman.azizi@redgertcomms.com\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup>paiman.azizi@redgertcomms.com</sup></u></a><sup>. </sup><sup><strong>Alle HR beelden zijn </strong></sup><a href=\"https://redgertcomms.prezly.com/merit\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup><strong>hier</strong></sup></u></a><sup><strong> te downloaden.</strong></sup></p><div class=\"release-content-contact\" id=\"contact-4c26a5c8-5406-4e65-87bc-d85d9f25b866\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/b6afe874-833a-4e7e-bc2e-6f9999f8e6ad/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Paiman Azizi\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Paiman Azizi</strong>\n        <em class=\"release-content-contact__description\">Consulting Partner, Redgert Comms</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:paiman.azizi@redgertcomms.com\"  class=\"release-content-contact__details-list-item-link\" title=\"paiman.azizi@redgertcomms.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>paiman.azizi@redgertcomms.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:0684350903\"  class=\"release-content-contact__details-list-item-link\" title=\"0684350903\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>0684350903</a></li></ul>\n    </div>\n</div>",
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