aim'n Atelier - Elevated Everyday
8 September 2025
aim’n takes a new step into fashion with the launch of aim’n Atelier
aim’n takes a new step in the fashion world with the launch of aim’n Atelier – a premium line where exclusive materials and timeless silhouettes come together in a refined aesthetic. The debut collection consists of carefully selected wool coats and autumn classics of high quality, designed to create a more complete offering where fashion and function reinforce one another. With a focus on natural elegance and Scandinavian minimalism, aim’n Atelier combines the functionality of activewear with premium craftsmanship and a style that will never date.
The launch of aim’n Atelier marks an important chapter in the brand’s journey to provide a complete wardrobe. While aim’n is known for its tights and seamless sets, Atelier introduces premium outerwear and knitwear – the finishing touch that elevates an everyday look, both on the way to the studio and in daily life.
“We are incredibly proud to launch aim’n Atelier – a collection of refined, timeless, and elegant pieces that add exactly the last layer we felt was missing. Together with our tights, it now creates a complete, elevated everyday wardrobe for this autumn and winter,” says Tekla Acs, co-founder of aim’n.
The new premium line features carefully chosen wardrobe staples that bring a touch of elegance to every day. The hero pieces are tailored wool coats, complemented by soft knit sweaters, beanies, and wool scarves.
- Dark Clay – a neutral beige with depth
- Black – the timeless classic
- Chocolate – a rich, warm brown that elevates any autumn/winter wardrobe
Availability
Sizes: XS–XL
Materials: Premium quality wool in focus
Price: Coats from €270, accessoires from €35
Launch: Available from 11 september at www.aimnsportswear.nl and selected stores.
Paiman Azizi
About aim'n
aim’n is a Swedish brand founded in 2013 by childhood friends Tekla Acs and Helen Van, with the mission to inspire women worldwide to live an active lifestyle. With a strong focus on innovative and multifunctional designs that combine fashion and function, Aim’n has grown into a market leader in the activewear sector, serving customers in more than 150 countries.
www.aimnsportswear.nl