aim’n takes a new step into fashion with the launch of aim’n Atelier

aim’n takes a new step in the fashion world with the launch of aim’n Atelier – a premium line where exclusive materials and timeless silhouettes come together in a refined aesthetic. The debut collection consists of carefully selected wool coats and autumn classics of high quality, designed to create a more complete offering where fashion and function reinforce one another. With a focus on natural elegance and Scandinavian minimalism, aim’n Atelier combines the functionality of activewear with premium craftsmanship and a style that will never date.

The launch of aim’n Atelier marks an important chapter in the brand’s journey to provide a complete wardrobe. While aim’n is known for its tights and seamless sets, Atelier introduces premium outerwear and knitwear – the finishing touch that elevates an everyday look, both on the way to the studio and in daily life.

“We are incredibly proud to launch aim’n Atelier – a collection of refined, timeless, and elegant pieces that add exactly the last layer we felt was missing. Together with our tights, it now creates a complete, elevated everyday wardrobe for this autumn and winter,” says Tekla Acs, co-founder of aim’n.

The new premium line features carefully chosen wardrobe staples that bring a touch of elegance to every day. The hero pieces are tailored wool coats, complemented by soft knit sweaters, beanies, and wool scarves.

Dark Clay Wool Sweatshirt 1Chocolate Wool Coat 2Dark Clay Alpaca Knit Sweater 1Black Wool Coat 2

Dark Clay Wool Coat 1Black Wool Sweatshirt 1Dark Clay Alpaca Knit Beanie 1Dark Clay Wool Coat 2

CHOCOLATE WOOL COAT 0284DARK CLAY WOOL SWEATSHIRT 0198DARK CLAY WOOL COAT 0056

Availability
​Sizes: XS–XL
​Materials: Premium quality wool in focus
​Price: Coats from €270, accessoires from €35
​Launch: Available from 11 september at www.aimnsportswear.nl and selected stores.

Paiman Azizi

Consulting Partner, Redgert Comms

• paiman.azizi@redgertcomms.com
• 0684350903

About aim'n
​^{aim’n is a Swedish brand founded in 2013 by childhood friends Tekla Acs and Helen Van, with the mission to inspire women worldwide to live an active lifestyle. With a strong focus on innovative and multifunctional designs that combine fashion and function, Aim’n has grown into a market leader in the activewear sector, serving customers in more than 150 countries.
​​www.aimnsportswear.nl}